This campaign seeks to deter people from texting while driving or walking by highlighting possible negative consequences through depicted scenarios. Its relevant, bold messages are communicated across different kinds of media: billboards, tshirts, posters, and phone covers.
The collateral book communicates the context and intention behind this campaign. It also highlights details about the campaign’s brand identity, including typefaces, colors, and visuals.
![Billboard designs for [Text Later] campaign](https://sallym613.com/wp-content/uploads/2024/03/Billboards_asset.jpg "Billboards")
Billboards would be placed at any location easily seen by moving drivers and pedestrians. They show visual scenarios from first-person perspective and include brief, straightforward messages.
Posters would be placed at any location where pedestrians frequent. There are two sets of third-person perspective poster series. One set incorporates scenarios with characters. The other set uses the phone’s condition to imply severe consequences.
Wearing t-shirts is one way for individuals to spread the message to others on a smaller, more personal level. While the front side presents a scenario with characters, the back side shows the official logo along with a takeaway message.
![Phone cover designs for [Text Later] campaign](https://sallym613.com/wp-content/uploads/2024/03/Phone-covers_asset.jpg "Phone covers")
The messages hit closer to the texter when they’re printed on phone covers. Similar to t-shirts, the covers also show scenarios with characters.